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Events marketing lead

Role summary

The events marketing lead sits within the marketing & design team, which forms a part of the broader commercial department at CBI. You’ll report to the head of marketing & design and work closely with a variety of stakeholders, including the events management (operations) team. With responsibility for leading our events marketing efforts across a number of key commercial events, you’ll develop and own the appropriate marketing plans. You’ll also play a leading role in shaping broader events marketing strategy (eg systems, channels, partnerships, best practice), working with a variety of colleagues to develop the very best experience for our customers.

Key responsibilities

  • Lead marketing planning and delivery for headline corporate/commercial events including CBI Annual Conference and CBI Annual Dinner
  • Drive the adoption of new marketing methods and technologies, generating the best possible marketing return and customer experience
  • Track the success of our events marketing efforts, reporting on key statistics including commercial returns and customer feedback, driving data-driven enhancements
  • Provide guidance to fellow marketing and non-marketing colleagues for their commercial and non-commercial events, embedding good practice and processes across CBI
  • Manage events marketing plans and budgets for your projects, working with colleagues to produce clear event briefs, goals and responsibilities from the outset
  • Work with stakeholders (eg design, policy, events teams) to generate compelling events marketing concepts, messaging and outputs
  • Proactive member of broader events project team, providing ideas and feedback beyond marketing elements of project
  • Coordinate the production of events marketing collateral
  • Write compelling copy for all promotional materials
  • Build and manage highly targeted events marketing lists
  • Work with project teams to design best-in-class delegate journeys, from making bookings to at-event experience
  • Leverage systems and drive their development to deliver against goals eg CRM, events booking system, marketing automation
  • Provide project teams with regular status updates eg booking numbers, trends and next steps
  • Produce post-event reports capturing key marketing statistics and lessons
  • Ensure partner agreements, eg branding requirements, are accurately managed across all event bookings
  • Support broader team marketing objectives, development and relevant initiatives
  • Work with regional colleagues to drive best practice event marketing across our regional offices

How to apply

For all applications please email your CV and cover letter to with the subject 'Events Marketing Lead'. The deadline for applications is Wednesday 18th October.