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Events marketing lead

Role summary

The events marketing lead sits within the marketing & design team, which forms a part of the broader commercial department at CBI. You’ll report to the head of marketing & design and work closely with a variety of stakeholders, including the events management (operations) team. With responsibility for leading our events marketing efforts across a number of key commercial events, you’ll develop and own the appropriate marketing plans. You’ll also play a leading role in shaping broader events marketing strategy (eg systems, channels, partnerships, best practice), working with a variety of colleagues to develop the very best experience for our customers.

Key responsibilities

  • Lead marketing planning and delivery for headline corporate/commercial events including CBI Annual Conference and CBI Annual Dinner
  • Drive the adoption of new marketing methods and technologies, generating the best possible marketing return and customer experience
  • Track the success of our events marketing efforts, reporting on key statistics including commercial returns and customer feedback, driving data-driven enhancements
  • Provide guidance to fellow marketing and non-marketing colleagues for their commercial and non-commercial events, embedding good practice and processes across CBI
  • Manage events marketing plans and budgets for your projects, working with colleagues to produce clear event briefs, goals and responsibilities from the outset
  • Work with stakeholders (eg design, policy, events teams) to generate compelling events marketing concepts, messaging and outputs
  • Proactive member of broader events project team, providing ideas and feedback beyond marketing elements of project
  • Coordinate the production of events marketing collateral
  • Write compelling copy for all promotional materials
  • Build and manage highly targeted events marketing lists
  • Work with project teams to design best-in-class delegate journeys, from making bookings to at-event experience
  • Leverage systems and drive their development to deliver against goals eg CRM, events booking system, marketing automation
  • Provide project teams with regular status updates eg booking numbers, trends and next steps
  • Produce post-event reports capturing key marketing statistics and lessons
  • Ensure partner agreements, eg branding requirements, are accurately managed across all event bookings
  • Support broader team marketing objectives, development and relevant initiatives
  • Work with regional colleagues to drive best practice event marketing across our regional offices

How to apply

For all applications please email your CV and cover letter to recruit@cbi.org.uk with the subject 'Events Marketing Lead'. The deadline for applications is Wednesday 18th October.