Social media is becoming the dominant channel for news and is a critical component of the CBI’s overall communications strategy, both for political and other external stakeholders and in respect of our digital offering for our members.
The new role of Head of Social media will be responsible for increasing the CBI’s impact and effectiveness in the key social media channels. Reporting to the Director of Corporate Communications, the Head of Social Media will be responsible for leading a small team.
The Head of Social Media will work closely with the Director of Corporate Communications to design and maintain an effective communications strategy, working closely with the Head of News, Head of Speechwriting and, also with the marketing team to ensure maximum impact for all communications output.
Developing an effective approach to social media across the CBI
- The Head of Social Media will develop and deliver the social media strategy for the CBI, working closely with the Head of News and the Head of Marketing Operations
- The role holder has line management responsibility for the Social Media Executive
- The Social media team is responsible for ensuring that we have an agile and innovative approach to managing social media
- The Head of Social media will be the in-house expert on all matters relating to social media and will develop the channels relevant for the CBI and its audiences
- The Head of Social media will ensure that the CBI social media capability is enhanced by providing training and guidance for CBI staff in the best practice for using social media channels
- The Head of Social media, in conjunction with HR, will develop and maintain the CBI’s policies on the use of social media
- The Head of Social Media will work closely with the Head of Marketing Operations to ensure that we develop social media channels relevant for our members such as LinkedIn and Facebook.
Designing impactful social media interventions
- The Head of Social Media is responsible for ensuring that all strategic communications interventions as per the communications grid are supported by comprehensive social media strategies
- Each intervention needs to make maximum use of all channels, with social media having equal priority to traditional channels
- The Head of Social media will also provide support where possible for other interventions and events – where direct support is not possible, the Head of Social Media will ensure that relevant CBI staff are appropriately trained to maximise the social media impact of all CBI events and interventions.
Maintaining a sustained presence within social media
- The Head of Social Media will work with the media team and to help maintain an active presence on social media, in particular on Twitter, with quick responses and opportunistic social media interventions on issues of importance to the CBI and its members
- The Head of Social Media will ensure that the DG has a sustained presence on social media via Twitter.
Ensuring that we use social media to illustrate the full diversity of the CBI and its members
- The Head of Social Media will ensure that CBI employees are encouraged, as far as possible, to use social media to illustrate the diversity of CBI membership both in terms of regions and nations, size, sectoral coverage, age, race and gender
- The Head of Social Media will ensure that CBI employees receive appropriate training to help achieve this aim.
Evaluating the impact of our work in social media
- The Head of Social Media will work with the Business Performance and Strategy Manager to ensure that we have regular analysis of the CBI’s social media impact to be tabled at the Exco, management board and strategic communications meetings.
Knowledge & Experience
What an individual must know or understand to be able to fulfil the role’s requirements
- Experience in leading the design, development and implementation of social media strategies
- Expertise in social media channels
- Strong understanding of the social media landscape in the UK.
- Good relationships with relevant influencers in social media.
The behaviours and characteristics required to be able to fulfil the role’s requirements
- Collaborative – Listening, seeking views and sharing information; constructively challenging when appropriate
- Taking ownership – Ensuring delivery and holding others to account; can influence, irrespective of hierarchy
- Agile – Proactive and responsive to provide a strong member service; responding positively to shifting priorities
- Commercial – Awareness of the wider business environment
- Innovative – Exploring, sharing and integrating best practice; generating new ideas and challenging a mind-set of “what we’ve always done”
- Analytical – gathering information and using logic to analyse, problem solve, evaluate risk and make decisions
How to apply
For all applications please email your CV and cover letter stating 'Head of Social Media' as your subject to email@example.com. The deadline for applications is Tuesday 3rd April 2018.