Annual report and Accounts 2016
Over the first half of 2016 we undertook a strategic review to establish our goals and priorities over a five-year plan period. The outcomes of this included:
We believe our strategy builds on the CBI's core strengths and will allow us to significantly increase the reach and impact of our work by the end of 2020. There are three reasons to believe the CBI is uniquely well-placed to grow:
We put members at the heart of everything we do and ensure that we are consistently challenging our offer to meet their needs. We ensure that we are influencing the issues that matter to businesss, offering the most relevant and up-to-date economic, political and business insight, and continue to provide unrivalled access to regional, national and international networks with top business and government contacts.
Building on our renewed focus of putting members at the heart of everything we do, we work hard to ensure that our Prosperity Agenda truly reflects the needs of businesses in the UK. To operate with the most impact, we dedicate our resources to the key policy and business issues impacting our members and continue to strive to offer innovative, fresh suggestions to government.
We will continue to operate commercially to reach new sizes of companies, in new markets and sectors and in 2016 we begun to experiment with offering new member services.
We work together with purpose, clarity and collaboration across teams. By demonstrating our corporate behaviours we will be best placed to deliver our strategic priorities of putting members first and operating with focus and impact in order to grow the CBI.