Understanding what drives consumer behaviour and providing the right motivations for participation is key to unlocking new consumer markets
Providing information and raising awareness together with the right mix of incentives and regulations should successfully generate demand.
Improving energy efficiency in buildings remains a hurdle the government must overcome to reach the UK’s carbon emissions reduction targets. The government’s flagship policy, the Green Deal, aims to do this for domestic and non-domestic properties by positioning business as part of the solution.
The Green Deal creates a market for providers to deliver measures that will increase the energy efficiency of properties at no up-front cost to the consumer. The government's "golden rule" also means that the consumer should ultimately save money as the Green Deal repayments should be less than the amount saved through using less energy.
The Green Deal promises an excellent opportunity for business which the CBI has and will continue to support. However, as our brief The Real Deal? Making the Green Deal Work and consultation response on the Green Deal and ECO highlight number of improvements must be made before we can be sure the scheme will work for business.