Campaigns

Ernst & Young's guidance for export success

Senior decision-makers should make regular visits to new markets from the outset to establish strong networks and to gain a better understanding of the opportunities and risks
Focusing a strategy on cities rather than countries can pay dividends in highgrowth markets undergoing significant urbanisation
Innovate around existing products to begin with and tailor them further to reflect local tastes - look to work with suppliers or acquire competitors to extend product ranges in the future
Take a flexible approach to market entry and tailor your business model to the local business environment
Attracting high-quality employees with cultural awareness and relevant language skills is critical - prioritise filling technical and operational roles early on
Sharing detailed plans on new market opportunities - including problems encountered - with stakeholders leads to higher levels of engagement
Enter with a clear long-term strategy to fully exploit opportunities: costs, time and risks of entering high-growth markets can be higher than expected