Discover how location affects people's attitudes towards business with our regional map

CBI, in partnership with Porter Novelli and Opinium, have launched the first Everyone’s business report, providing brand new insight into people’s day to day relationships with business. Please fill in the form on the right to download the full report.

This research is just the start. CBI will work with its members to target the disconnect between people and firms, identifying action that will improve understanding of what business does. Find out more or get involved.

The map below provides some insight into how attitudes towards businesses vary across the regions and nations of the UK. Click on a region to find out more.

Proportion of people reporting a good relationship with their employer

UK map northernireland eastofengland london southeast southwest southwest eastmidlands wales scotland scotland scotland scotland scotland scotland scotland scotland scotland scotland northeast yorkshireandhumber northwest westmidlands
  • 48%
  • 67%
  • 65%
  • 51%
  • 60%
  • 71%
  • 71%
  • 68%
  • 63%
  • 58%
  • 61%
  • 60%
Title

Question asked: How would you describe your relationship with the following businesses? Your employer.

Main figure represented for each region is those reporting Good / Very Good.

Survey conducted online by Opinium between 12 and 16 May 2017 and received responses from 2,004 UK adults. Supplementary questions were asked to a further 2,000 nationally representative sample between 2 and 27 June.

To find out more about this research or to get involved, please contact holly.harkins@cbi.org.uk