The digital economy has changed the way we live our lives and the relationship between consumers and products, services and content. From the way we shop, through to the way we make bank transfers, digital services are a key part of everyday life, revolutionising the ways in which businesses deliver products and services to their customers.

As such, the 'digital economy' is no longer terminology reserved for 'tech' industries, but is synonymous with the broader economy; every sector is a technology sector in some respect. Be it traditional dairy farmers and construction companies or new and innovative start-ups, businesses are more reliant than ever before upon digital technology and faster connectivity to streamline their operations, reach more customers and enter new markets.

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