CBI comments on TfL 'Get Ahead of the Games' campaign
The CBI today commented on the launch of Transport for London’s "Get Ahead of the Games" campaign.
Sara Parker, CBI Director for London, said: “This summer will be an exciting, once-in-a-lifetime experience for our capital and country as the greatest sporting event comes to London. The Games will showcase London as a world-leading business location, generate wealth for the UK economy and inspire a generation of young people.
“The Olympics and Paralympics will attract a large number of visitors to the capital, so the most important thing is to plan travel ahead of time. By going to the Transport for London Games website, www.getaheadofthegames.com, people can find out relevant travel information to help them.
“London is open for business and, whether they are going to the Games or not, we want to encourage people to come and enjoy all the exciting things going on in the capital this summer.”
The CBI / KPMG December London Business Survey showed that an overwhelming 92% of London businesses think the Games will benefit London internationally, and three-quarters (78%) say they are looking forward to the event. More companies are starting to think about business planning around the event, and only 13% of firms have not considered the potential transport and logistics impacts (down from 40% in June).