London 2012 business summits to bring £1bn boost to UK
British Business Embassy will attract 3,000 global business leaders during Olympic and Paralympic games
With 100 days to go until the games start, the prime minister, David Cameron, has confirmed that top international and UK business leaders including Christine Lagarde, Eric Schmidt, Daniel Ek, Howard Stringer and Sir Martin Sorrell will be taking part in the British Business Embassy - a series of global business summits during the Olympic and Paralympic Games.
The British Business Embassy, developed by UK Trade & Investment as part of the GREAT campaign, will showcase global business partnerships along with the best of what the UK has to offer in some of our most successful industries such as fashion, architecture, technology, life sciences, advanced engineering, automotive and aerospace.
The programme will open with a Global Investment Conference followed by a series of sectoral days at Lancaster House between July 26 and September 9. It will involve UK-based and international business leaders from emerging and developed countries meeting a broad range of British companies including mid-sized businesses and SMEs.
There will also be two country-specific events promoting trade with the previous Olympic host, China, and the next host nation, Brazil.
British Business Embassy events represent some of the hottest tickets during the Games, but there will be parallel opportunities for companies available in all the UK regions. For more information about the British Business Embassy, visit the UKTI website.
Make sure that you also join the British Business Club, which can help profile your business and connect you with international business partners wherever you are this summer. Register for free at: www.britishbusinessclub.org