Digital technology has revolutionised the way each of us lives our lives - from our online shopping habits, to the way we manage our money and the way we watch the latest box office releases. The UK has been at the frontier of adapting by topping the league tables on eCommerce, transforming our delivery of financial services and home entertainment.
Digital technology has also changed a range of business processes, from basic invoicing, through to big data analytics and product tailoring. The transformative effect this has had on the relationship between businesses, customers, products and services, means that all firms are having to think about how they adopt and utilise technology to interact with consumers and with each other.
As a result, all businesses now need to be ‘digital’ businesses. Be they dairy farmers and construction companies, or new and different online business models, companies are more reliant than ever before upon digital technology to streamline their operations for productivity, reach their customer base to grow their sales, and create jobs as business thrives.
Whilst early adopters and trend setters – so-called ‘pioneering’ businesses - in technology adoption are ploughing ahead at a phenomenal rate, some businesses and sectors run the risk of being left behind. This can stifle business growth and productivity.
To prevent this, the CBI is campaigning to drive the adoption of digital technology. We’re asking government to make it easier for firms across the whole of the UK, in all sectors, to make the most of new innovations. This report identifies the current barriers to technology adoption, as evidenced by UK businesses, and the three magic ingredients businesses need to become truly digital. This invaluable insight offers practical guidance to businesses on how they can be a digital ‘pioneer’ and benchmark themselves against other sectors on digital adoption, as well as informing government policies to support firms in adopting innovations.
Read the evidence that underpins our campaign on driving the adoption of digital technology.