How companies can make a difference on UK water consumption

“The truth is: the natural world is changing. And we are totally dependent on that world. It provides our food, water and air. It is the most precious thing we have and we need to defend it” – Sir David Attenborough

Climate change is likely to reduce the supply of water in the area served by Affinity Water – South East England – by 39 million litres of water per day by 2080. It’s is already classified as a severely water stressed area, seeing 33% less rainfall than the national average between July 2016 and April 2017.  And the population is growing – by as much as 51% by 2080, or 1.8 million more people.

So in May, we launched our #WhyNotWater campaign calling for four simple actions which could greatly reduce our water consumption and change the way we all view and value water. We kicked it off with the installation of an 8-tonne i