In this session, recorded 20 January 2022, we looked at the Sustainability in the Sharing Economy including best practice, how best to navigate the law around green claims and transparency, and how technology can play a leading role for SMEs on their environmental journey.
20 Jan 2022, 2 min read
Watch the webinar in full
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Speakers:
- Deborah Fraser, Chief Commercial Officer, CBI (chair)
- Juliet Eccleston, Chair, CBI Sharing Economy Council; CEO and Founder, AnyGood?
- Cecilia Parker Aranha, Director of Consumer Protection, CMA
- Lars Nordhild Rønning, Founder and CEO, Ailuna
In this session:
We explored sustainability practices SMEs can implement to successfully transition to Net Zero, the key to building greener habits, and how to ensure you’re not breaching the Green Claims Code.
Key takeaways:
- How does an SME navigate this space? Go to a trusted organisation that are certifying projects.
- Be practical, set targets, teach yourself.
- Businesses are on a journey, there is no need to try and prove a point, radical transparency is important
- Make what you’re doing public, set achievable goals and tell the world about it.
- CMA lobbying government to consider supply-chain transparency to enable businesses to make informed choices.
Supporting resources:
16 Dec 21 
4 min 
