Bruce Daisley, Twitter’s EMEA vice president, is on a mission to make the modern workplace a more creative, more productive space. And it’s not just because he works somewhere trendy.
In fact, the author of the New Work Manifesto can be quite cutting about the “work culture” obsession of new tech companies, where the “laundry list of perks and benefits offered doesn’t remotely correlate with people being happier or more fulfilled in their jobs”.
Besides, he says, even the word “culture” can sound too fashionable for more traditional firms, and that puts them off making the changes needed to tackle today’s productivity woes.
He prefers the word “tone” – and it has everything to do with chief executives’ willingness to loosen the reins, trust their staff and give them the autonomy to adapt to new technology. It’s the only way they can hope to keep up with the pace of change, he says.