Elaine Birchall MBE
Chief Executive Officer, SHS Group Ltd
Elaine is a graduate of Dublin City University and commenced her career in London with Grand Metropolitan before joining Coca-Cola and Colgate Palmolive.
During her time with Colgate Palmolive Elaine experienced roles across continental Europe, the USA and South Pacific in supply chain, finance, commercial and general management.
In 2008 Elaine joined PZ Cussons in Manchester as Managing Director of PZ Cussons UK and subsequently moved to their Executive Board to run PZ Cussons Africa, managing operations in Nigeria, Ghana and Kenya.
Elaine joined the SHS Group as CEO in 2015. The SHS Group has been operating in Northern Ireland for 40 years and has grown its turnover to £655 million, employing over 1,200 people throughout the UK and Ireland. The Group owns brands such as WKD, Shloer, bottlegreen, Meridian Nut Butters, Zip firelighters and distributes brands including Colgate, Nivea, Nurofen, Finish, Jordans, Tunnocks and Mars Drinks. In addition, the Group is the largest supplier of own label Herbs & Spices and Condiments in GB.
Elaine is the Vice Chair of CBI Northern Ireland and a board member of Business in the Community. In June 2021, Elaine was awarded an honorary MBE as part of Her Majesty the Queen’s Birthday Honours List for services to economic development in Northern Ireland.