Sophie Birshan
Head of Industry, Retail, Google

Sophie is the Industry Head for Multicategory Retail at Google, leading Google’s relationships with many of the UK’s largest retailers and well-known brands.
Before joining Google, Sophie was Head of Insight at John Lewis & Partners, where she built the data science and analytics function. Previously she has held roles as Director of Loyalty Marketing at Mothercare; a consultant at McKinsey & Company in their London, San Francisco, and Mumbai offices; and a Policy Advisor in the Prime Minister’s Strategy Unit.
Sophie holds an MBA from Harvard Business School and is part of the CBI's Innovation Adoption Working Group. She has two young boys and during lockdown has learned a lot about minecraft, snooker, and Binging with Babish.