SME Webinar

SME Webinar SME Webinar

25 February 2021


10:00 - 10:45



Effective Innovation in Challenging Times

Innovation, in the development of products, services, processes and business models is essential to business growth, but investing the time and money to innovate is often easier said than done for SMEs facing immediate business pressures.

Focusing on innovation from an SME perspective, join Deborah Fraser (Director - Regions, CBI) alongside our other guest speakers for an expert discussion that will address:

  • How can SMEs reconcile their aspirations in innovation for tomorrow with the need to keep the wheels turning today?
  • What approaches can SMEs adopt to help manage the risks and navigate the uncertainties inherent in innovation investment decisions?
  • In times of great disruption and challenge for SMEs, is design-led innovation a priority investment or a non-essential luxury?
  • We will learn about “human-centered design” as a guiding principle for innovation activity and discuss the practical challenges and potential benefits of this approach.

Members and non members of the CBI are invited to join us at these SME Webinars to explore the latest guidance, intelligence and signposting on employment, tax and financial issues for SME organisations operating in a COVID-19 impacted business environment.


  • Deborah Fraser, Director - Regions, CBI (chair)
  • Ben Griffin, Innovation Lead, Design, Innovate UK
  • Dan Watson, Co-founder & CEO, Safety Net Technologies
  • Jeremy James, Managing Partner, OwNet

Who should attend?

This online event is open to CBI members and non members. SME companies will benefit from attending this event, especially if you are a: 

  • Managing Director 
  • CEO 
  • Senior Leader 
  • Business Owner 

SME webinars provide thought leadership, policy analysis, and a fantastic opportunity to discuss a wide variety of issues with peers and colleagues.

Strategic Partner


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