Attract and retain talent in a changing world of work

Good people practices are key to higher productivity and higher wages


As the UK labour market adjusts to Brexit and COVID-19, attracting and retaining talent through good people practices will be key to achieving higher productivity and higher wages. With labour shortages biting across the economy, businesses that evolve their employee value proposition will successfully attract and retain talent in a competitive labour market. Work must be fair, provide opportunities and give people a voice on the issues that matter. All backed by a flexible labour market that benefits both employers and employees.


The change we’re calling for


Fierce competition for talent and flatlining productivity are threatening the competitiveness of the UK labour market. That’s why we are calling on business and government to work together to put attracting talent and good jobs at the top of the UK’s agenda.

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    Government must retain the flexibility of the UK labour market that workers want and businesses need

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    Businesses should lead the way by adopting great people practices that help to attract and retain staff

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    Government must ensure the immigration system is fit for purpose and responsive to the changing needs of the economy

Why good work matters


Attracting and retaining talent is essential to success

People are an organisation’s greatest source of value. Employers that enable people to give their best perform better – the business case is clear.

  • could be added to the economy by improving the average quality of people management in UK firms by 7%

  • of UK firms cite retaining talent as a top workforce priority for 2022

  • more profit is made by firms with the highest levels of employee engagement

The case for change


The case for a fair and flexible labour market and better people practices in UK workplaces isn’t just about the numbers. It’s about your people; and the real ways in which people are led, managed, and engaged impacts a person’s experience of work.

  • Workforce —

    Adapting to hybrid working: how businesses can transition effectively

  • Great job: solving the productivity puzzle through the power of people

Our progress and impact


The CBI campaigns tirelessly on behalf of our members so that business creates prosperity for all. Learn more about the work we do and the impact we are making on this issue.

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Support the change

  • Join the CBI

    Our members are our mandate, and the reason we’re the most influential business organisation in the UK. Join the voice of business, and help us campaign to attract and retain talent in a changing world of work.

  • Have your say

    Has your business changed its people practices to boost productivity? We’re looking for inspiring firms that have changed their leadership, management, and working practices to uncover practical insights that make a difference.

  • Make a difference

    This campaign is led by the CBI's Changing Workforce team. Contact Matthew Percival, Skills, Inclusion and Employment Programme Director, to find out about the change UK business urgently needs and how you can support it.