18 November 2016

  |  Deloitte


Is your business ready for the crowd?

For businesses who can harness the power of the crowd and navigate the challenges, it provides flexibility and power in fast-changing world.

Is your business ready for the crowd?

The trend towards crowdsourcing has been driven by widespread connectivity bringing together communities of people to tackle a particular task or project. This gives you the ability to access hard to reach skills or bring together large groups of people to perform tasks for example.

Recently the breadth and complexity of the problems these communities are called upon has expanded, from micro-tasks such as collection of data right through to advanced analytics. Businesses are increasingly able to use this on-demand workforce for a variety of aspects of their work and achieving better, faster and cheaper outcomes. With more frictionless collaboration, people looking for more control and flexibility in their work and the range of skills needed in a fast-changing world, means that crowd communities are becoming more and more relevant. Although adoption in this space is rapidly maturing, both employers and employees need to be aware of the advantages that can be gained as well as the challenges of utilising the crowd effectively.

Your Crowdsourcing to do list:

Questions to ask

  • How could crowdsourcing change my resourcing strategy?
  • Which projects require fast results, as well as access to skills and outside thinking into our organisation?
  • What areas of the business are too important to experiment with or should be excluded from the crowd model?
  • What resources do we need in place to be able to integrate and hand-off between the crowd and our business?
  • How can you make crowdsourcing part of your core resourcing model?   

Actions to take

  • Have a structured and well-thought-out approach to identify where crowdsourcing can be of benefit, followed by an experiment to test those benefits. Once tested and benefits are proven, you will need to build crowdsourcing into your business as usual processes. This isn’t easy and takes real time and commitment. Don’t expect to see instant cost reduction as it takes time and investment to make change successfully occur.
  • Whatever you send to the crowd, be aware that it is going to people who sit outside your organisation. This doesn’t mean the people can’t be trusted but you need to consider your risk appetite accordingly. People who have worked in the crowd for many years are often quite well-known so you know who is reliable and does a good job. If something is inherently too valuable to share with a third party – it isn’t right for the crowd.
  • The crowd works well where you have a well-defined goal or outcome to work towards. Where the end goal is not clear, it is hard for the crowd to work it out for you.
  • Crowdsourcing doesn’t perform well without the right level of engagement from the business. This starts with the selection of the problem, how it is broken down into appropriate parts, sent to the right crowd and then integrated once it has been completed.

Reading list

For information on Deloitte’s Enterprise Crowdsourcing Advisory Services – Deloitte Pixel, contact Carl Bates.