The secrets of Lord Bilimoria’s success in growing a business from scratch.
Speaking at a recent CBI SME Network event in London, the CBI Vice-President talked about the importance of access to finance and maintaining the UK's entrepreneurial culture. He also shared the principles behind Cobra Beer’s journey from start-up to scale-up and then finally as a joint venture with Molson Coors:
Having an idea is one thing – starting a business is quite another.
The principles of building a business is the same all over the world. Following your idea generally means having to give up other things. He qualified as a chartered accountant and gained a law degree, but opted instead to pursue his vision of finding a beer that better complimented Indian food.
To be successful, find solutions, not complaints
When he was eight years old, he was told teaching of the local Kerala language in his school was compulsory. As it wasn’t spoken outside the region, Lord Bilimoria couldn’t see the value and complained const
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