Increasing your overseas sales can keep your business growing and protect you from uncertainty at home, argues Santander's John Carroll.
For businesses unnerved by the ongoing uncertainties of Brexit, taking cover by reducing investment or shelving expansion plans is a natural instinct. Santander’s own research suggests many businesses are doing exactly that: our latest Trade Barometer survey, conducted during spring 2019, reveals that in some areas of the economy, up to a quarter of businesses now plan to invest nothing at all over the next 12 months. However, while such caution is understandable, there are a range of opportunities that businesses can explore to improve growth despite the political or economic volatility. In particular, international trade can provide a potential lifeline.
Increasing your overseas sales – or exporting for the first time – can offer both a means to continue growing your business as well as mitigate a challenging environment at home. Santander’s Spring 2019 Trade Barometer underlines this message. While 23% of domestic-only businesses expect to cut their total investment bud
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