Successful investor and star of BBC’s Dragon’s Den gives us the low-down on how to grow your business.
As a serial entrepreneur and investor in a current total of 21 businesses, our popular guest speaker at our Annual Conference obviously has an eye for a business. But acquiring a business is one thing. Helping it grow – especially in challenging times – is another. Deborah Meaden sees an investment opportunity as series of switches – once they’re flipped, she’s in. So what are those switches to attract investment? And how does a dragon grow a business?
1 Build trust
First and foremost Deborah must trust the people she’s working with. If she can’t, it doesn’t matter if it’s the best business in the world, she’s not interested. And if you can’t convince an investor to trust you then growth is going to be tough.
2 Find your nose
It doesn’t matter if your product is original or not – Deborah has invested in a towel business that is now a multi-million-pound multinational co
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