Organic growth or acquisition aren't the only ways to enter a new market. HSBC's Marc Talbot has spotted a growing trend
What’s the best way for an ambitious brand to enter a new market? Is it to go it alone through organic expansion, committing maximum investment for total control? Or maybe it’s best to acquire and assimilate a proven business; providing you can find one and buy it at the right price of course.
It could be either of these options or neither of them. As an increasing number of HSBC customers can attest, there is a third way that is growing in popularity. It’s one offering a balance of risk and rewards that’s well suited to times of economic and political uncertainty.
Welcome to the world of franchising.
A recent gathering of franchise operators in Paris really brought home to me how diverse this third way business model has now become. Attendees represented enterprises large and small across 90 different lines of business, from office rentals and social care to profession
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