Consumers have more choice and more control than ever before. They are demanding that businesses understand their needs and desires, and more importantly, that they can be trusted to behave in a responsible, ethical way.
Recent research by Vodafone surveying future-ready businesses showed that 82% agreed that customers were becoming more powerful and that 67% thought it was extremely important for their business to be socially responsible.
Responsible business during the pandemic
Consumers want to support businesses with a social and moral conscience that aim to do good