Insights and inspiration from Ivan Menezes, CEO of Diageo, at the CBI’s Annual Conference 2019.
For businesses looking to strengthen their global trading position in these volatile times for British competitiveness, Ivan Menezes, CEO of Diageo, offered an “optimistic message of confidence in the UK’s economic future”.
In Menezes’ view, Brexit is getting disproportionate attention in the discussion. Business wants and needs to see the UK leave with a deal and get over this impasse, but it is not the most critical aspect of the UK’s international future. What matters most is the “enduring strength of the economy” – and Menezes suggests that in order to look forward, we should first look back the UK’s monumental legacy. By embracing future opportunities inspired by past successes and the UK’s core economic strengths, we can firm up the UK’s position as a great place to do business.
The UK’s three core economic strengths – and what your business can do to maximise them:
1) The British genius for innovation
Menezes believes that, despite Brexit, the greatest changes of the future will be technological, n
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