Businesses have had to make the shift from in-person to virtual events, we discuss the key takeaways and considerations needed to run hybrid events.
Long gone are the days of in-person events.
The world of events was hit hard last year. Events teams had to make the difficult decision of cancelling their flagship events or navigating the unknown territory of virtual events.
At the CBI we decided to go with the latter and adapt to the virtual world. Our main challenge was keeping the level of prestige associated with our in-person events. With that aim in mind, we began the tendering process, reaching out to different companies with our specific brief.
ITN Productions have over 65 years of experience in television broadcasting, with a history of innovation in live TV and news. They regularly produce a broad range of content from TV commercials and entertainment, to news-style programming. Bringing together live broadcasting and B2B storytelling enabled us to deliver a successful conference series and highlighted the genuine value virtual events can have on our audience size and footprint.
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