Road safety is our shared responsibility

Half of the world’s population live in cities, and the UN forecasts that this will grow to 66 percent by 2050. With more people, and more vehicles on the road, we need better transport infrastructure. But we also need to ask what UK businesses can do to promote better knowledge around road safety.

Just last month, the Department for Transport proposed a number of amendments to the Highway Code to protect vulnerable road users. They also announced the appointment of a new cycling and walking champion. These steps will help to ensure new policies meet the needs of road users across the UK. Over the summer, the Mayor's transport strategy set out the ambitious ‘Vision Zero’ goal for the capital: that by 2041, all deaths and serious injuries should be eliminated from London’s transport network. These are commendable aims, but they will require collaboration between a variety of stakeholders to be achieved.

Whether it’s attempting