Supporting an outstanding reputation – a guide for your business

At a time when the UK is making decisions that will define a generation, it has never been a more important for business to demonstrate its value and responsibilities. In July last year, the CBI’s Everyone's Business research aimed to stop and listen to what people were saying about business. People told us that they do recognise the important role that business plays in society – from the services and goods firms provide, to the tax they pay and the jobs they create.

But the research also revealed a clear disconnect between what businesses do and what people believe. This disconnect is undermining the public’s trust in business and is reducing the credibility of business in the debates which matter most – tackling regional inequality, raising living standards and improving social mobility.

To overcome this disconnect, the CBI has drawn on the unique insight