Discover research from Aston University and the Association of Translation Companies on language capabilities and exports growth, and what firms can do to assess their readiness to increase international sales and profits.
People buy in their own language. Research shows that companies making use of language capabilities are 30% more successful in exporting than those who do not. Is your company ready to drive export ROI and unlock increased profits through language capabilities?
Language Capabilities: Key Driver for Export Success
Research from Aston University and the Association of Translation Companies reveals that companies can significantly increase their export sales, growth and profits by hiring people with language skills and high cultural intelligence, providing language training to existing staff and investing in professional translation services using sophisticated language technology.
The 2021 LO-C 30 Research Report analyses the impact of language capacity (LO-C) on over 400 UK SMEs’ export performance, and identifies key drivers that facilitate LO-C within a company.
LO-C indicates the company’s motivation, preparedness and attitudes towards developing language-related capabilities, as well as the actual use of available language capabilities.
The results of the research strongly in
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