Hear how a small start-up with a social purpose is trying to innovate through uncertainty.
About the organisation
Curo is developing a digital employee benefit product with the aim of supporting the five million people in the UK who are juggling work and care for a loved one. We help employers provide much needed support to the one in seven of their workforce by granting them access to healthcare specialists, financial and legal advisors and mental health practitioners. Instead of spending stress and time searching for answers, our web application allows carers to get the help they need at their fingertips.
What challenges were you trying to address?
We started Curo at the start of 2020, just before the country entered lockdown because of COVID-19. Through personal experience, we learnt of the hardships of caring for loved ones and realised that this was a growing issue that affects not only carers, but businesses and wider society. Carers face higher rates of social isolation and mental ill health. Sadly, in the last two year