Reputation gives firms their license to operate, but what do people think about business today?
The CBI’s first Everyone’s Business Tracker provides new insight into the public’s attitudes towards business – highlighting the key role of employee-employer relationships. It shows that businesses treating their employees well is the best way to improve business reputation.
Business leaders know only too well that public perceptions matter.
As businesses, our reputations are our “licence to operate” and our right to be listened to by the public and in the debates that matter. Right now, this is more important than ever as the UK makes decisions about its future that will define a generation.
Business is a powerful force for good, making a massive contribution to people’s lives. Firms across the UK employ almost 27m people – that’s nearly 2 million more than they did five years ago. Last year businesses paid £205bn in taxes in the UK – that pays for nearly one in three teachers or hospitals.
Despite this, in the yea
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