Pricecheck, an international distributor of fast moving consumer goods, shares its story on getting serious about exports and the benefits that have followed.
Exporting is by no means an easy option, but to achieve fast and sustainable growth, it’s a must.
Pricecheck’s export sales have grown from £8m to £40m in the past 10 years – a 400% increase. The global brands we trade with are recognised worldwide, so we have the potential to trade with most countries. That’s enabled us to mitigate some of the natural peaks and troughs of our domestic market.
But it hasn’t all been plain sailing.We’ve had to tackle lack of resources, cultural differences, regulation changes, and of course, Brexit.
Starting the journey
We’ve exported for most of the business’s history, but in 2012 we decided to focus on it as part of our strategy for growth. Sales have grown significantly since we introduced our more proactive and tailored approach.
To start our journey, we used all that the Department for International Trade had to offer and enrolled in its Passport to Export scheme.
This gave u
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