Halo by Design Founder, Tam Hussey, explains how to reduce the environmental impact of your digital assets in four steps.
The digital industry is responsible for 3.7% (World Economic Forum) of global emissions. And the impact is set to double by 2025.
Roughly 35%-50% of this figure (Ericsson) relates to how a user engages with a digital experience. This includes energy to power a data centre where digital data is kept, transfer that data from the data centre to a device via a network and display that data on a device.
At Halo by Design I’ve had many conversations with digital and sustainability professionals in which they appear shocked by the notion that their digital estate has a carbon footprint. As a result, I believe that this is not a ‘known’ area of impact.
To test this hypothesis, we at Halo by Design, leveraged Website Carbon to assess the digital carbon footprint of 166 UK B Corp* websites across 26 industries. Our findings upheld our hypothesis:
- B Corp home pages were on average significantly heavier than the avera
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