Firms must understand how their activity can lead to nature loss. Net zero depends on them tackling it. A CBI Economics and University of Exeter report, the Nature of Business, identifies the barriers and opportunities to being nature positive.

You can’t be net zero without being nature positive. Many firms know it, and many are acting on it.
One company taking ambitious action for nature is cosmetics brand L’Oréal. In addition to its own commitments to decarbonisation and nature recovery, L’Oréal has set up the €50m Fund for Nature Regeneration. The fund invests in projects that contribute to the conservation and the regeneration of marine, coastal and forest ecosystems. It's been open for applications from 2020 and has already invested in several projects ranging from restoring mangrove forests in Kenya to rewilding country estates it the UK.
L’Oréal has a vested interest in biodiversity – it uses raw materials from around 313 species of plants in its products.
Healthy natural systems then, are good for business. But that doesn’t just count for cosmetics.
What is nature positive?
Nature, meaning the ecosystems that enable life on Earth to function and exist, is in rapid decline. As of 2019, 1,000,