How do you respond when customer behaviour changes overnight?
About the organisation
Liftshare helps employers solve the challenges that their workforce face in getting to work. The commute is often the least efficient or enjoyable journey that many people make and Liftshare is working hard to change this. We are on a mission to help commuters to travel happy and sustainably.
Liftshare partners with hundreds of the UK’s most innovative employers, providing secure online carpooling schemes and sustainable journey plans for their staff. Liftshare’s 700 clients save over £40million a year and their 1 million members have saved over 1 billion car miles by simply sharing journeys to work.
Before COVID-19, Liftshare’s vision was to achieve zero carbon commuting by 2040. As a result of shifts in commuting patterns due to COVID-19, we now thoroughly believe that the best employers and cities can achieve zero carbon commuting as early as 2030.
The situation
In the nine months pre COVID-19, Liftshare experienced a record year. We’d just c
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