Visa’s Jeni Mundy on an opportunity for businesses to help drive growth across the UK.

Towns, and the businesses, traders, and independent shops that reside in them are the backbone of communities up and down the UK.
Towns bring people together and offer a place for communities to thrive and grow. Crucially, they also provide jobs and economic prosperity to the local area.
Despite their huge potential, our research has found that 86% of the UK’s towns have untapped potential, with businesses held back by a range of factors; from skills shortages to limited infrastructure.
And with businesses around the country facing ongoing challenges, we need to explore how to unlock that potential, enabling enterprise to flourish, commerce to grow, and communities to prosper.
This is why Visa is starting a national conversation with policymakers about the conditions required to stimulate regional growth across the country.
In the Let’s Talk About Towns report, together with the Social Market Foundation and the British Retail Consortium (BRC), we have leveraged Visa data to bett