Businesses must be honest and transparent when communicating green claims, CMA highlights consumer protection rules you need to know.
There can be no denying that green claims help businesses sell products and services and when that is for the genuine benefit of the environment; I believe this is a good thing. It is right to celebrate green credentials that are making a real, positive impact on the planet. However, as consumer demand for all things green is increasing so too is the risk that some green claims made by businesses are not entirely honest - they don’t represent true, innovate design or intent.
Consumers aren’t blind to fake news or exaggeration. Misleading green claims pose a serious risk to consumer trust in honest environmental enterprise. Where false claims infiltrate a marketplace - consumers end up not knowing what or who to believe. That is why it is so important that all businesses, and those in advisory roles such as lawyers, marketers and advertisers, think carefully about how green claims are positione
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