Unlocking success – how language capabilities can drive your exports growth

People buy in their own language. Research shows that companies making use of language capabilities are 30% more successful in exporting than those who do not. Is your company ready to drive export ROI and unlock increased profits through language capabilities?

Language Capabilities: Key Driver for Export Success

Research from Aston University and the Association of Translation Companies reveals that companies can significantly increase their export sales, growth and profits by hiring people with language skills and high cultural intelligence, providing language training to existing staff and investing in professional translation services using sophisticated language technology.

The 2021 LO-C 30 Research Report analyses the impact of language capacity (LO-C) on over 400 UK SMEs’ export performance, and identifies key drivers that facilitate LO-C within a company.

LO-C indicates the company’s motivation, preparedness and attitudes towards developing language-related capabilities, as well as the actual use of available language capabilities.

The results of the research strongly indicate that SMEs can significantly increase their export sales, growth and profits by hiring people with language skills and high cultural intelligence, providing language training to existing staff and investing in professional translation services using sophisticated language technology.

LO-C has a strong, direct relationship with positive export orientation: generating, responding to or disseminating export intelligence and analysis for international markets.

LO-C also has a significant direct relationship on export sales, growth and profits, as well as the company’s networking capabilities and value-based selling activities, indicating that SMEs embracing language capabilities are more successful in exporting than those who do not.

Unlock the potential with Talk Global Advisor

Is your company maximising its export potential through language capabilities?

To help assess your readiness to increase international sales and profits, experts at Aston Business School and the Association of Translation Companies have researched hundreds of UK companies to ask how high performing export companies achieve success.

The Talk Global Advisor tool helps you assess where your company is right now. Answer the questions to find out how well your company is placed to tackle overseas markets, and how you can turn export capabilities into ROI.