Use this resource to support your business’ approach to collecting, handling and using data ethically.
When it comes to data ethics, the advice from every business we spoke to is to use the mantra “just because you can, doesn’t mean you should.”
At its core, data ethics is about trust. Whilst data protection laws ensure compliance obligations are met by businesses, data ethics moves the conversation beyond what you can legally do, to what you should do. Handling your data ethically is an opportunity for businesses to demonstrate leadership, differentiate themselves from competitors, enhance brand reputation, and strengthen relationships with customers, clients, and data subjects.
But seizing these opportunities is not always straightforward, especially when moving beyond the framework laid out in the law. Businesses need to first understand the principles of data ethics – fairness, transparency and accountability – and then translate these concepts into practical actions that ensure an ethical approach to using data.
This resource offers a structure to help your business understand the principles of data
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