Regional Director, North West

About the CBI

We serve as the catalyst between industry and government to drive positive change, speaking for businesses of all sizes and sectors across the whole economy, in every UK region and nation, ensuring sustainable growth for the benefit of society. Our voice represents 170,000 businesses. This includes over 1,100 corporate members, plus nearly 150 trade associations. Our corporate members alone employ over 2.3 million private sector workers.

The CBI is committed to ensuring a safe, supportive and inclusive people centric culture where our people can excel to achieve their full potential and be their best authentic selves in an environment where ethical values and respectful behaviours are at the very heart of who we are in our everyday interactions.

Role Summary

With an office currently in Daresbury, the CBI Northwest team covers the counties of Cumbria, Lancashire, Greater Manchester, Liverpool City Region and Cheshire.

We are looking for an enthusiastic and talented individual to lead the regional operations of the CBI, the UK’s leading business membership organisation, in the Northwest.

The Regional Director (RD) will work to support CBI members, grow the membership base, and raise the profile of the CBI in the Northwest. If you are interested in political and current affairs, love business and have the credibility and commercial acumen to work with the Northwest’s leading business leaders, this is and excellent opportunity to join the UK’s leading business membership organisation and contribute to supporting economic growth in this dynamic region.

This role is pay Band 2.

Key Responsibilities

• To design and deliver the business plan for CBI activities in the Northwest.
• To motivate and coach a small team.
• To ensure the CBI Membership Proposition is delivered for Northwest based members, and branches of members from other parts of the UK with a subscription level above £15k.
• To work with RDs from across UK to ensure regional and devolved nation branches of Northwest members are effectively supported and engaged across the country in local CBI influence, insight and community activity.
• Represent the CBI at high-profile events, working groups, and business forum, ensuring the CBI remains influential at a regional level.
• Lead CBI engagement with key politicians, stakeholders, and other important parties in the region, with a particular focus on Mayoral devolution.
• Ensure regional business priorities are integrated into CBI national policy work and is reflected in policy development and implementation in the Northwest.
• To be part of a small team that develops, implements, and reviews a Key Account Management strategy and delivery plan.
• To ensure the Membership proposition is delivered in full and is reflective and responsive to membership value. To work with colleagues, both direct reports and peers to take ownership and review your region’s full book value.
• To proactively identify and appropriately respond to members at risk.
• To be a champion for CRM, ensuring you and the account managers for your region, appropriately track member engagement.
• To be a champion for diversity and inclusion, both with members and colleagues.
• To direct the CBI Northwest membership strategy to achieve financial targets. This includes securing a specified recruitment target and a target for membership income.
• To recruit, and to support your team to recruit a pipeline of new businesses into membership.

Success criteria

• Retention of existing members.
• Growing the existing membership based on the requirements of the Northwest business plan, and broader CBI retrieval and new business targets.
• Customer satisfaction from members.
• Quality of business network and profile.

Knowledge & Experience

What an individual must know or understand to be able to fulfil the role’s requirements:

• Relevant degree/professional qualification or equivalent.
• Experience in account management dealing with senior business people.
• Understanding of the economic, social and other pressures on business.
• Good knowledge of the Northwest, UK and international economic and political climate.
• Understanding of the commercial and industrial makeup of the Northwest.
• Experience in creating an events program.

Additional role specific skills

The practical actions required to be able to fulfil the role’s requirements:

• Relevant business background.
• Good management experience.
• Experience of sales and marketing from a business to business context.
• IT literate and willingness to learn new systems.
• Excellent oral and written communication skills.
• Comfortable in dealing with the media.
• First class networking skills.
• Ability to develop good working relationship with internal and external customers.

To apply, please send your CV and covering letter by the closing date 20 June 2025.